Two different production systems Live action pays for locations, crew, equipment, talent, logistics and reshoots. AI production shifts more effort into creative direction, source assets, generation, compositing and review. ## Where AI is efficient AI is especially useful for rapid concept testing, environments that are expensive to build, multi-format variations and recurring SKU content. ## Where filming may still win Precise demonstrations, regulated claims, identifiable talent and complex physical interactions may require live footage or a hybrid workflow. Choose the method around the evidence the customer must see.